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Facebook ads and diversifying your internet marketing strategy

Catch 22 and Addiction to Advertising When you’re in the beginning phases of building your brand, it’s unreasonable to believe that your organic ranking will sustain your business by itself. To compensate, we leverage the instant results provided by paid ads since organic rankings take time. But many companies develop an unhealthy addiction to and...
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The Drive to Buy: The Influences of Online Shopping

Online shopping has accelerated tremendously in recent years. Thanks in part to the advancement in smartphones, people have more ways to get the things they need, when they need them. The novelty of the brick-and-mortar store is wearing off, and customers want their products at the best possible price. Leaders in the space like Amazon...
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Paid Search Strategy

How Informatics IMS Help Local Brand Spends Its 6-Figure Adwords Budget.

Do you want to know how the big companies spend their Google adwords marketing budgets ?? All companies spend their ad budget differently, but most successful companies share a common goal – maximum exposure. These big name brands will spend dearly to make sure that they are at the top of every Google AdWords network....
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Shopping Cart Abandoned

4 Amazing Abandoned Cart Retrieval Tactics For Better Sales

You have your ecommerce store set up. Business is booming, orders are rolling in, bright skies are on the horizon,. But what if I told you that you’re actually losing profit because of Abandoned Shopping Cart? Shopify recently released a study that shows that 67.45% of online shopping carts are abandoned before the customer goes...
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Magento SEO Problems and How to Fix Them

Magento is widely regarded as one of the most popular ecommerce platforms in the world. Its dynamic design, complex databases, and expansive framework make it a common choice among large brand names who do sales of $1 million or more. However, it’s no surprise that such a powerful platform comes with a few bugs. For...
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