You have your ecommerce store set up. Business is booming, orders are rolling in, bright skies are on the horizon,.
But what if I told you that you’re actually losing profit because of Abandoned Shopping Cart?
Shopify recently released a study that shows that 67.45% of online shopping carts are abandoned before the customer goes through with their order.
That’s right. You could be losing money right now.
Luckily, there are several highly effective tactics you can use to get your customers back on your website and back to purchasing your products.
Here are 4 easy ways to reduce shopping cart abandonment that you can implement right now.
1) Offer Free Shipping
One of the main reasons customers abandon their online shopping cart is because they are hit with unexpected costs at checkout, such as shipping and taxes. By offering free shipping, you avoid blindsiding your customers with extra expenses and encourage them to shop even more, because technically they’re saving money!
2) Use Ad Retargeting
There’s an old saying that people need to see your ad 7 times before they’ll make a purchase. Most users will not make a purchase the first time they visit your store. To be honest, they probably won’t make a purchase the second time they visit your store either.
Luckily, you can use ad retargeting to display relevant ads to users who have visited your site. These ads will be shown to the user as they browse other websites, which is great because it keeps you in the back of their mind and redirects them back to your website.
3) Use Email Recovery Campaigns
Another effective way to draw customers back is to use email recovery campaigns. An email recovery campaign will be used to send relevant emails to customers who have abandoned their cart, reminding them of the purchases they abandoned.
Recovery emails can utilize a number of tactics to encourage users to complete their purchase. Some of these include:
- A strong call-to-action.
- Testimonials about the item they viewed.
- Site discount codes
- Appealing product images
4) Build the Customer’s Trust
Online stores should be doing everything they can to build trust in the relationships they have with customers. This makes customers feel more at ease about purchasing something they can’t physically examine beforehand and makes them much likelier to purchase the items within their cart.
One of the best ways ecommerce stores can build trust with their customers is through their return policy/guarantee. If a customer feels confident that they can send the item back if they don’t like it, free of charge, or if they can get a replacement if the item breaks, this shows them that the company stands behind their product. This, in turn, makes them feel more comfortable about purchasing an item they’ve never seen before.
Bringing customers back to buy your products comes down to 2 things: reminding them you’re still there and gaining their trust.
By using ad retargeting and email recovery, you’re sending your customer a reminder that says, “Hey, I’m here! Remember all this cool stuff you wanted to buy?”
Sometimes, life just gets busy and people forget about those items they wanted to purchase. This is an effective way to remind them.
And then sometimes, your customers need a little push in the right direction. Utilizing tactics such as offering free shipping or having a hassle-free refund policy shows the customer that you’re confident that they will love your products, which in turn gives them confidence in you.
Utilize these 4 cart retrieval tactics and watch your sales explode! And leave a comment about which tip helped you out the most!