Running a service business in a major city like Chicago can feel overwhelming. Whether you’re a plumber in Lincoln Park, an HVAC contractor in Naperville, an auto detailer in South Side, or a cleaning service in the Loop, one challenge remains the same:

how do you stand out and attract local customers in a crowded market?

For most Chicago residents, the search for a service provider starts online—usually with a quick “near me” search on Google. In fact, studies show that more than 80% of local consumers check Google before calling or visiting a business.

This is where Google My Business (also known as Google Business Profile) becomes a game-changer.

Your Google My Business profile is not just an online listing—it’s your digital storefront in the heart of Chicago’s online marketplace. It tells potential customers: who you are, where you are, what services you offer, and why they should trust you. More importantly, when optimized correctly, your GMB listing helps you show up in Google Maps and the coveted “local 3-pack” results, This is where Google My Business helps service businesses the most—by driving the majority of calls, direction requests, and website clicks that turn searchers into paying customers.

In this blog, we’ll explore how Chicago service businesses—from HVAC companies to plumbing services near me—can use GMB to generate a steady flow of qualified local leads and increase foot traffic, while building long-term trust with the community.

Why Google My Business Helps Service Businesses is Critical in Chicago

Chicago is the third-largest city in the U.S., with nearly 3 million residents in the city and over 9 million across the metropolitan area. The demand for local services—plumbing, roofing, electrical, car care, cleaning, pest control, and more—is massive. But so is the competition.

When someone in Chicago types “emergency plumber near me,” “best auto detailing Chicago IL,” or “roof repair South Side Chicago,” Google instantly pulls up a map with local business listings. These listings come from GMB profiles, and they’re front and center—often appearing even before traditional website results.

For service businesses, this is an opportunity you cannot afford to miss. Here’s why:
Local Trust Factor – Chicago residents often rely on reviews and star ratings to decide who to call. A GMB profile with dozens of positive reviews can quickly outshine a competitor.

Neighborhood-Specific Reach – From Hyde Park to Wicker Park, customers want providers who are familiar with their area. Optimizing your GMB with neighborhood keywords makes your business pop up in local searches.

Mobile Search Domination – With Chicagoans constantly on the go, “near me” searches on mobile devices dominate. GMB ensures your business is only one tap away from a phone call.

Google Maps Visibility – Tourists, students (University of Chicago, Northwestern, DePaul), and new residents all rely on Google Maps to find local services. If you’re not listed properly, you’re invisible to this audience.

Cost-Effective Marketing – Unlike paid ads, a GMB profile is free. For small service businesses in Chicago, it’s one of the most affordable and effective ways to compete against bigger brands.

Simply put, if your service business doesn’t have a fully optimized GMB profile in Chicago, you’re leaving money on the table—and handing leads to competitors who show up first.

Online shopping has accelerated tremendously in recent years. Thanks in part to the advancement in smartphones, people have more ways to get the things they need, when they need them. The novelty of the brick-and-mortar store is wearing off, and customers want their products at the best possible price. Leaders in the space like Amazon dominate because they know exactly how to connect with their customers while offering a wide variety of products at great prices. But what else influences online shoppers to make a purchase?

Fast, Reliable Shipping

When you’re shopping online, nothing’s worse than filling up your cart with products you love and having to wait up to a week or longer to get them. We live in a world where convenience rules and we’ve grown to have a certain standard in how long something should take. Because of this, ecommerce businesses need to make sure they have their logistics optimized to guarantee their products will be delivered quickly and on-time. Nothing’s worse than paying for online shipping and not getting it until a few days later. Poor shipping processes can easily drive customers away. All it takes is one negative experience and your likelihood of a repeat customer has diminished. Amazon has paved the way with its two-day shipping and highly-regarded shipping processes. Many companies also offer free or discounted shipping depending on the order amount.

Returns

One of the luxuries that shopping in-store provides is the ability to try on products while you’re there to save yourself the trouble of going back and exchanging sizes. You also get to interact with the product and get a feel for the fabric, fit, and any imperfections before making the purchase. When shopping online, it can be hard to properly gauge the size of a product or if it is a clothing product, whether or not the size chart is correct. If the product a customer purchase online turns out not to be what we expected, then customers need to know that their returns will be handled quickly. For this reason, many companies will offer free returns to help offset the cost and inconvenience.

Reviews

Reviews are one of the biggest influences for a customer. Spiegel Research Center reports that 95% of customers read reviews before making a purchase. They especially become important for higher-priced or “risker” items. Consistent negative reviews and your potential customer is onto the next product. Reviews offer a unique perspective onto the product and how it’s actually perceived. Word of mouth marketing is one of the most powerful ways we can influence someone and reviews can be the deciding factor in making that purchasing decision.

High-Quality Images

You want your customer to feel confident in the purchase they’re making and that starts with providing for the multiple, high-quality product images. Nothing’s worse than seeing a product online that you’re interested in yet only has two or three pictures. A well-lit, high-quality photo will show your customer all angles of the product and help mitigate buyer’s remorse. Just as important are detailed product descriptions. The best product copy is the ones that clearly define the benefits of the product in your life as well as any important features and details. The more information you arm your customer with, the more confident they will feel when making their purchase.

As online shopping grows, so do the number of opportunities to get your customer to purchase from your brand and stay loyal. Understanding common influences can help your brand build a foundation that will encourage lifelong, loyal customers.

Catch 22 and Addiction to Advertising

When you’re in the beginning phases of building your brand, it’s unreasonable to believe that your organic ranking will sustain your business by itself. To compensate, we leverage the instant results provided by paid ads since organic rankings take time. But many companies develop an unhealthy addiction to and develop a dependence on paid ads.

Short Tale of Facebook Ads

One client of ours built a strong following on Facebook through the use of Facebook ads. Facebook ads provided a cheap, fast way to garner traffic and sales. They also helped them build an organic following on Facebook. However, when we investigated their website data, we learned the scary truth—90 percent of their internet sales were coming from Facebook’s advertising platform. One change from Facebook’s advertising platform could cause a business to crumble in a month. Advertising platforms change their policies constantly ranging from enforcing stricter rules for certain industries to deprecating features.

Advertising Platforms can Change at the Drop of a Hat

For instance, in 2011 we noticed quite a few home computer repair services fighting for legitimacy as Google tightened the reigns for the industry as a whole. Hundreds of illegitimate tech companies were preying on older, gullible adults looking for a way to remove viruses on their computer. While this was an appreciated move for the victims of these scans, several home IT services were hurting—many didn’t survive the change.

Be There or Be Square

Another reason you want to make sure your products have at least a ranking on Google (and it doesn’t have to be a first-page ranking), is for when a user searches for your product after seeing the Facebook ad. According to Google, half of the people who see an ad on their phone do a Google search (about that ad’s product). If your website doesn’t appear in the results, you may miss out on that free traffic. Worse, negative reviews or forums may exist and overshadow your website in the search results. Neither scenario is desirable and the remedy is simple. Basic SEO can guarantee those long tail searches that should be rightfully yours.

On the Horizon

With the recent criticism against Facebook, we expect massive shifts to their advertising platform in the near future. We recommend diversifying your risk by leveraging SEO, multiple advertising platforms, off-line marketing, and email marketing.

eCommerce marketing is a crucial part of your overall success as an online business. What most online shops fear is the cost of marketing. The truth about boosting eCommerce sales and improving conversions is that neither should break your budget if you’re doing it right. Unfortunately, many online marketing companies stress the need for expensive strategies, overpriced packages, and pricey campaigns that don’t work. 

We’re here to set the record straight and give you the real deal about eCommerce conversion optimization and low-cost marketing. Let’s say you sell online groceries. The first step in finding success with your online business comes when customers search for “online groceries” and your website comes up. Score! The customer clicks through your website, adds your hottest deals to their cart, and enter their billing and shipping info to complete the order. It sounds like a perfect scenario, right? We hate to break it to you, but most eCommerce stores don’t find success like this without a decent amount of work. 

Realistically, customers search for “online groceries” and hundreds of beautiful websites show up in the search engine results. Unless you’ve been working on your marketing strategy and found the right team to bring you results, you won’t likely be at the top of the list when all those results pop up. So, how do you find success and sell your products? You increase your conversion rates and multiply sales through a low-cost marketing strategy that brings you results! Let’s take a closer look at how you can do this without spending all the money you’ve worked so hard to earn. 

Low-Cost Marketing Strategies to Boost eCommerce Sales in 2020

If you want to multiply sales and crush conversions, it’s easier than you think. Combine these six strategies to unlock your full potential online. 

Enhance the Product Experience

While most businesses focus solely on the overall store experience, paying close attention to the details of your product pages can greatly improve conversion rates. While most customers enjoy the convenience of online shopping, there’s still something different about being able to physically see and touch a product. That’s the advantage of brick and mortar stores today. But there is a way to create a better product experience. 

Enhance the customer experience by improving the way a customer “sees” your products. Easy ways to improve product visualization are:

• Add a zoom option that allows customers to get a closer look. Be sure to only use high-resolution images on your product pages. 
• Use VR and AR to give customers a virtual experience. For example, if you sell furniture, use the latest technology to allow customers the option to see your products in their own homes. 
• Add product videos that show different angles, common uses, and highlight the amazing qualities of your products. 

Find Ways to Gain Your Viewers’ Trust

Online shoppers are smart and they can easily see through most marketing tactics. If you treat them like leads, they’ll know right away. Instead, treat your viewers like friends. Show them you truly care about them as customers and you value their business. Use email marketing to personalize emails. Ditch the formal tone of voice and find a way to relate to your customers. 

Use tools, analytics, and automation to track buying patterns and get a deeper look at your customers’ behaviors. Add product reviews to your pages and encourage your current customers to weigh in on your products and their experience with your business. Integrate these extra efforts to build a sense of trust and bond with your customers:

• Integrate feedback widgets that allow customers to deliver instant responses about their experience.
• Place testimonials, reviews, user-generated content, and other client feedback throughout your entire website. 
• Personalize your e-mails, newsletters, and other content so your customers feel special. Every customer is valuable to the growth of your business. Treat them as such. 

Find Creative Ways to Upsell

eCommerce growth isn’t just about bringing in new customers, but it is also about retaining your current customers. Find creative ways to upsell your current customers. Offer upgrades and product add-ons. Focus on your current customers’ comfortable price points and keep your upselling efforts within their budget. Show viewers the value in each upgrade or add-on. Be specific. 

Using words like “high-quality” and “premium” aren’t going to cut it in today’s market. Clearly explain the value your customers get when they buy a specific product. For example, use specific details like “extended battery life,” “all-natural,” and “certified.” Don’t try to upsell right away. Give your customers time to browse around your website and get comfortable with your brand. You don’t want to distract your customers from purchasing what they were originally looking for. 

Avoid upselling distractions with these steps:

• Only deliver upsells that are relevant to what your customer is already looking at and be sure the price points match. 
• Create a sense of urgency by adding a trigger action that suggests a limited-time offer. 
• Keep all upsells at the bottom of the page. Consider holding them off until the checkout page. 
• Reward customers who take advantage of upsells. Send unique discount codes or gifts through email. 

Consider the Advantage of Reaching Out to Influencers

In today’s society, consumers put a great deal of trust in influencers they follow online. Find influencers that are related to your brand. Studies show that people are more likely to purchase a product that has been recommended by someone they follow online. Influencer marketing is huge! 

Reach out to influencers that share content relevant to the products you sell. Follow them on social media. Share their posts. Then make a direct contact attempt. Offer your product for free if they’ll do an unboxing on their social media. Ask them to share specific deals or promotions. Use special promotional codes that influencers can share with their followers to get a discount or free gift. Encourage fun contests among the influencers you’re using. 

Don’t Ignore the Power of Instagram

While having a creative, engaging eCommerce store is crucial to your success, you should also consider selling your products on Instagram. Launch a smaller version of your store directly through social media and watch how quickly it takes off. With 200 million active Instagram users online, the social media platform is an eCommerce powerhouse in itself. Instagram users love the convenience of shopping for and purchasing products right on the app as they’re browsing. 

Start with your best-sellers. Use the same best practices for product images and descriptions as you would on your website. Consider taking advantage of highly-targeted ads to help strengthen brand awareness. Create an awesome business bio that draws in potential customers. Stick to the same color theme and design you do on your website and other social media platforms. Find the best hashtags for your business and use them to gain searchers. 

Choose a User-Friendly eCommerce Design

The fact is that if you don’t have a mobile responsive design, users will leave your website as quickly as they came to it. Most online shoppers do their purchasing on-the-go. That means you need to be sure your site is mobile optimized and easily conforms to whatever device your viewers are using. Take the mobile experience to the next level by adding trendy features. Implement fast-loading images, one-click checkout, buy now buttons, and other ways to enhance the shopping experience. 

Find new and innovative ways to make shopping with your brand faster and easier. The less work it takes, the more likely your conversion rates will rise. Add the following to your mobile design:

• Use a large search box so customers can easily find what they’re looking for.
• Make navigation easy with a responsive menu with clear, precise category labels. 
• Use high-resolution, clear imagery that allows viewers to click through different views and zoom in when they choose. 
• Make sure the text is easy to read. Choose a fond that is big enough and clear enough to make out. 
• Minimize the need for mindless scrolling through your product descriptions by frontloading as much as possible. 

Browse through more valuable content from Informatics IMS. Check out this article on what to do when customers abandon their carts. 

In the digital era, social media has emerged as a robust platform that connects people worldwide. It has become an essential tool for businesses to reach and engage with their target audience. Regarding eCommerce businesses, social media marketing has proven to be a game-changer. Leveraging the power of social media platforms can significantly boost brand awareness, drive traffic, and ultimately increase sales. In this blog post, we will explore how social media marketing empowers eCommerce businesses and why it should be an integral part of their marketing strategy.

Leveraging Social Media Marketing for Increased Brand Visibility:

Social media platforms such as Facebook, Instagram, Twitter, and Pinterest have billions of active users, making them a goldmine for reaching a vast audience. E-commerce businesses can significantly enhance their brand visibility by establishing a solid presence on these platforms. Engaging and shareable content can spread like wildfire, exposing your brand to potential customers who may not have discovered it otherwise. Social media enables your brand to be in front of a vast audience consistently, increasing the chances of attracting new customers and creating brand advocates.

Targeted Advertising through Social Media marketing:

One of the most powerful aspects of social media marketing is its ability to target specific demographics, interests, and behaviors precisely. Platforms like Facebook and Instagram provide detailed targeting options, allowing eCommerce businesses to tailor their ads to reach their ideal customers. By utilizing advanced targeting features, You can ensure that your marketing efforts target individuals who are most likely to be interested in your products. It maximizes the return on investment, increases the conversion rate, and improves overall marketing efficiency.

Building Brand Loyalty and Trust through Social Media Marketing

Social media platforms provide a unique opportunity for eCommerce businesses to engage directly with their customers and build meaningful relationships. By consistently interacting with your audience, responding to their queries, and addressing their concerns, you can foster a sense of trust and loyalty. Sharing user-generated content, testimonials, and positive reviews can further strengthen your brand’s credibility. Social media also allows you to showcase your brand’s personality and values, making it more relatable and authentic to your customers.

Influencer Marketing through Social Media Marketing:

Influencer marketing has become a popular strategy for eCommerce businesses, and social media platforms are at the forefront of this trend. Partnering with influencers who have a substantial following and align with your brand’s values can amplify your reach and generate a buzz around your products. Influencers can promote your eCommerce business through engaging content, reviews, and endorsements, effectively reaching their loyal fan base. Leveraging the influence of social media influencers can significantly boost brand awareness, drive traffic, and generate sales for your eCommerce business.

Data and Analytics in Social Media Marketing:

Social media platforms offer robust analytics tools that provide valuable insights into your audience’s behavior and preferences. By analyzing data such as engagement, click-through, and conversion rates, eCommerce businesses can fine-tune their marketing strategies for better results. These analytics help identify trends, understand customer preferences, and optimize campaigns to improve overall performance. By leveraging data-driven decisions, eCommerce businesses can continually refine their social media marketing efforts and achieve higher levels of success.

Conclusion:
The power of social media marketing for eCommerce businesses cannot be overstated. It enables brands to enhance their visibility, reach their target audience, build brand loyalty, leverage influencer partnerships, and gather valuable data for continuous improvement. By harnessing the potential of social media platforms, eCommerce businesses can drive traffic, increase conversions, and ultimately grow their revenue. With social media’s ever-expanding reach and influence, eCommerce businesses must embrace this powerful marketing channel to stay ahead of the competition and thrive in the digital landscape.

Do you want to know how the big companies spend their Google adwords marketing budgets ??

All companies spend their ad budget differently, but most successful companies share a common goal – maximum exposure. These big name brands will spend dearly to make sure that they are at the top of every Google AdWords network. In this post, we’ll share tips, tricks, and secrets of how these big companies are doing it and how small companies, with smaller budgets, can compete.

How the Big Names Spend

We work with companies that spend seven figures a month on AdWords. Even though they play in a completely different competitive landscape than other companies, there is still a lot that can be learned from their strategies. Though we can’t use their name or industry, we’ll share one of these companies as an example. We’ll call them Company A.

Brand Awareness

Company A spends millions ensuring they are top of mind. Even if you aren’t a customer, you think of Company A when you hear about products in their vertical. Their massive $100K to150K per month budget is broken down into the four Google networks: search, shopping, display, and video. We’ll round up slightly and say they spend 25% on display and video, 25% on shopping, and 50% on search. Their shopping campaigns produce the lowest cost-per-click and cost-per-conversion, yet those campaigns are not the main focus of their strategy. This strategy is fine because they are one of the top brands in their market. However, this does not translate well for smaller brands. Smaller brands just won’t have the budget to approach them head-on.

Money Doesn’t Equal Strength

With a search-campaign budget averaging between $25,000 and $75,000 a month, it is easy to miss little mistakes or dismiss them as a drop in the bucket. However, those little marketing mistakes can lead to massive amounts of extra spending. We estimate that they wasted up to $30,000 in about 3 months from misused AdWords spending. The two major problems were bad keywords that needed to be cleaned up and conflicting campaigns.

Make Every Dollar Count

With such a big budget set in AdWords, the system will find ways to spend it, even if it means using words like “the” and “for” as keywords. Keywords like this will water down your performance and cause account managers to make budget adjustments in error. Negative keywords can be difficult to pin down. All too often an AdWords account manager will look at the search term report and dismiss one or two irrelevant keywords thinking that they don’t account for enough to make a noticeable improvement in the ad group or campaign. The reality is that irrelevant search queries found in the search term report are the tip of the iceberg. In the aggregate, these search queries can cause a lot of damage and eat away at an advertisers’ budget. They are usually a symptom of poor keyword selection.

Let’s say Company A sold all different kinds of car rims. A good account will contain highly relevant keywords like “aluminum rims” or “18 inch chrome rims.” They would also restrict most of those keywords to phrase or exact match. If they didn’t and also included broad match types, those same keywords mentioned above could trigger Company A’s ads to appear in irrelevant search queries like “google chrome” and “aluminum recycling.”

You also want to be very careful that you keep your keywords separate with NO crossover between campaigns. All too often we see campaigns that have keywords shared with other campaigns. This leads to inefficient analysis and reporting and cause keyword cannibalization.
Competing with a 7-Figure Company?

If you are in a market competing against big-budget companies, it’s not the end of the world. They may have a lot of market share, but there is still room for you. You just have to know how they think and strategize. They are willing to pay to stay in the game. They always think in big numbers. They are continually working to extend their reach. They work to control the conversation in their market around their brand. And they always capitalize on their existing brand awareness.

Go Your Own Way

When it comes to marketing, every company has to find their own path. However, there are a few things we think every brand could benefit from no matter their size: look for needless spending, keep the brand and general campaigns separate, and always make sure you are prepared for growth by having a great mobile-friendly site. Everything should be as unique as your brand!

You have your ecommerce store set up. Business is booming, orders are rolling in, bright skies are on the horizon,.

But what if I told you that you’re actually losing profit because of Abandoned Shopping Cart?

Shopify recently released a study that shows that 67.45% of online shopping carts are abandoned before the customer goes through with their order.

That’s right. You could be losing money right now.

Luckily, there are several highly effective tactics you can use to get your customers back on your website and back to purchasing your products.

Here are 4 easy ways to reduce shopping cart abandonment that you can implement right now.

1) Offer Free Shipping
One of the main reasons customers abandon their online shopping cart is because they are hit with unexpected costs at checkout, such as shipping and taxes. By offering free shipping, you avoid blindsiding your customers with extra expenses and encourage them to shop even more, because technically they’re saving money!

2) Use Ad Retargeting
There’s an old saying that people need to see your ad 7 times before they’ll make a purchase. Most users will not make a purchase the first time they visit your store. To be honest, they probably won’t make a purchase the second time they visit your store either.

Luckily, you can use ad retargeting to display relevant ads to users who have visited your site. These ads will be shown to the user as they browse other websites, which is great because it keeps you in the back of their mind and redirects them back to your website.

3) Use Email Recovery Campaigns
Another effective way to draw customers back is to use email recovery campaigns. An email recovery campaign will be used to send relevant emails to customers who have abandoned their cart, reminding them of the purchases they abandoned.

Recovery emails can utilize a number of tactics to encourage users to complete their purchase. Some of these include:

• A strong call-to-action.
• Testimonials about the item they viewed.
• Site discount codes
• Appealing product images

4) Build the Customer’s Trust
Online stores should be doing everything they can to build trust in the relationships they have with customers. This makes customers feel more at ease about purchasing something they can’t physically examine beforehand and makes them much likelier to purchase the items within their cart.

One of the best ways ecommerce stores can build trust with their customers is through their return policy/guarantee. If a customer feels confident that they can send the item back if they don’t like it, free of charge, or if they can get a replacement if the item breaks, this shows them that the company stands behind their product. This, in turn, makes them feel more comfortable about purchasing an item they’ve never seen before.

The Takeaway

Bringing customers back to buy your products comes down to 2 things: reminding them you’re still there and gaining their trust.

By using ad retargeting and email recovery, you’re sending your customer a reminder that says, “Hey, I’m here! Remember all this cool stuff you wanted to buy?”

Sometimes, life just gets busy and people forget about those items they wanted to purchase. This is an effective way to remind them.

And then sometimes, your customers need a little push in the right direction. Utilizing tactics such as offering free shipping or having a hassle-free refund policy shows the customer that you’re confident that they will love your products, which in turn gives them confidence in you.

Utilize these 4 cart retrieval tactics and watch your sales explode! And leave a comment about which tip helped you out the most!

Magento is widely regarded as one of the most popular ecommerce platforms in the world. Its dynamic design, complex databases, and expansive framework make it a common choice among large brand names who do sales of $1 million or more.

However, it’s no surprise that such a powerful platform comes with a few bugs. For all of the features and capabilities Magento offers, it’s bound to have some problems.

One of the most common problems users run into with Magento is with their SEO. Often, they don’t understand the system and aren’t even able to identify the problem.

So, here are the top 8 Magento SEO problems and how to fix them!

1) Magento Site Speed

Because Magento is such a large ecommerce platform, this can negatively affect site speed. Pages load slowly, images take forever to show up, and customers get frustrated and end up leaving the site.

While this is happening you’re not only losing customers. You’re also losing out on your organic search performance.

See, when Google decides on what websites it should feature on its top results, page load speed is one of the factors it takes into account. Google wants to provide their users with the best experience possible, and users don’t want to use a website that takes longer than a few seconds to load.
Luckily, there are a few ways to speed up your website, such as:

• Disable your default logs.
• Use a server with enough RAM.
• Compress images and other front-end applications

2) URL Rewrites

Magento can create product URLs that lead back to the original catalog path. This results in duplicate URLs being created based on the title of the product page. This can be a problem, since this can happen randomly and can lead to a negative customer experience.

Fortunately, utilizing Robots.txt to block these URLs is often all it takes to fix this problem. However, URLs can revert back randomly, so always be on the lookout.

3) Using Magento Seo Canonical Tags to Indicate Duplicate Variants

Often, users will create one product as a simple product to show off multiple variants of that product on the product page. For instance, a user might create a pair of shorts as a simple product to show off different color variations for that pair of shorts.

However, users often forget to rewrite their product copy onto each of these variant pages, which can make your product listing pages seem empty to Google when they crawl your website.

In order to resolve this without having to rewrite content for every variation, use the canonical tag to link back to your core product. This will show Google that the additional product pages are different variations of one item and it will give them some additional content to crawl, which will help you rank better in their search engine.

4) Using Default Title Tags

Magento tends to default to using the product name as the title tag. Since the title tag is one of the few things users see from the search engine, this makes it ineffective for SEO purposes.

Instead, users should conduct keyword research and then rename their title tags to something more general and broad. You want to use keywords that people are more likely to search for.

Changing your title tag is easy. Choose your product page from the backend and simply change the text in the “Page Title” field.

5) Duplicates from Filters

If you have configured Magento to canonicalize pages that use filters that only append a query string, you don’t have to worry about this. However, if you’re using a theme that uses a filter that generates new URL’s, be careful. This will create duplicates of primary pages, knocking down your SEO ranking.

Instead, just enter this within thesection of your page:

This will ensure that your pages aren’t being indexed on the search engine.

6) Indexed Search Results

Search result pages are another thing that you don’t want to be Google. Similar to the method to avoid duplicates caused by filters, you’ll want to enter this within thesection of your page:

This will ensure that your search result pages aren’t being indexed on the search engine.

7) No Redirects for Changed URL’s

When changing URL’s, the page will go to a 404 error page if you don’t make Magento aware of this change.

In order to do so, go to your System > Configuration > Catalog on the backend, then choose “Search engine optimization”. There, you will see a tab for “Create Permanent Redirect for URLs if URL Key Changed”. Make sure this is set to “Yes”.

8) Using Proper Heading

Make sure to only use the H1 tag when creating headings. Similarly, make sure that subheadings are created appropriately. H2 headings should be inside H1 headings, H3 headings should be within H2 headings, and so on.This helps search engines understand your website better and will help your ranking within the search engine.

The Takeaway

Magento may seem difficult to navigate, but these 8 tips should be all you need to troubleshoot the most common issues! Leave a comment and let us know how they worked for you.