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Landscaping Marketing

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Landscaping SEO Service

You put a lot of hard work and dedication into building your landscaping business. That’s why getting the word out about your company is so important. You want potential customers in your area to know the value of your business and the service you provide. In today’s business world, the most common way for potential customers to find your business is online.

So, when potential customers hit the internet to search for landscaping services in their area, will your business come up on top? Landscaping SEO services are the solution you need to help your business stand out from your local competitors. But for business owners that are new to the digital marketing world, the value and process of SEO can difficult to comprehend. That’s why we’re here to break it down and answer all your questions!

How Can Landscaping SEO Services Help My Business?

SEO is the acronym commonly used for Search Engine Optimization. This online service is what will help your landscaping business increase your rankings in the search engines. We’ve all done it, so think about the process of performing a search online. When you enter the search term you’re looking for into a search engine, you’re presented with several pages of search engine results. They’re called SERPs. The goal of any business should be to rank as high as possible in the SERPs for search terms related to their business.

Your landscaping website SEO campaign focuses on optimizing your website and identifying the right keywords for your business industry. Once those keywords are identified, the goal of SEO is to boost traffic by landing your website higher in the SERPs for those important keywords. Here are some of the additional ways a landscaping SEO company can help your business:

  • It’s important that your website stands out against the competition. Part of the SEO process is to implement a landscaping website design service that improves your online image.
  • In addition to using the right keywords, ranking higher has a lot to do with the overall design of your website. The most popular search engines (think Google, Bing, and Yahoo) set strict standards that need to be met if you want your website to rank well. Your SEO team will make sure you have a landscaping website design that is easy to navigate, responsive to any size device, and attractive for your users.
  • As mentioned earlier, SEO will greatly improve your website ranking. Since most online users tend to visit websites that are located at the top of the search engine results, it’s important to rank as high as possible. This will increase your website traffic, gain more trust in your business, and, ultimately, lead to more customers and increased revenue.

What ROI Should I Expect on Landscaping SEO Marketing?

Once you decide that investing in SEO landscaping marketing is right for your business, you’re going to naturally want to know about the return on your investment. Obviously, the goal of any business investment should be that your ROI exceeds your investment. That will certainly be the case with your SEO campaign. But, it’s important to set realistic expectations to achieve the best results.

Sit down with your landscaping SEO company and set a goal that is achievable. Keep in mind that SEO will not increase the overall size of your company, but it will increase the profits you take in. Decide on a budget that is reasonable and be sure to plan for the long-term. SEO results take a little bit of time to kick in and you’ll need to go through each step of the process if you want to get the best results. When you do, you’ll see that the ROI will continue for years to come.

How Long Does Landscaping Website SEO Take?

When it comes to SEO, it’s important to understand that the process requires months of work before you might notice any large improvements. The most important thing about SEO landscaping marketing for your business is that you remain patient. The worst thing you can do is cancel your campaign right when the results start to come in. While it will take time for you to climb the SERPs, the results you get will be impressive.

Keep this in mind:

  • SEO results can take months. There are several detailed stages that go into making a significant change for your website. While it might not seem like anything is happening, there’s a lot of behind the scenes work that will help improve your website rankings.
  • Once your team starts to make improvements, the search engines need to crawl through your site to notice the change. Search engines move slowly. That’s because there are hundreds of thousands of websites for them to crawl through. Give them time to establish your credibility.
  • The most important results are an increase in your client base. Focus on that and you’ll see how SEO is working behind the scenes.
  • Results eventually hit a plateau, like anything in life. While you might see an influx of new customers initially, it will eventually taper off. The important thing to focus on is that your numbers remain stable after that plateau.

Landscaping SEO Marketing Campaign: Local or National?

There are two main forms of SEO-local and national. It’s important to choose the option that works right for your business. Think about the type of customers you want to target. Are they local? Do you need your customers to live within a specific geographical location in order for you to provide services? Local SEO for landscaping would be the best fit if you are looking for local customers in search of your lawn services. Most businesses that provide services directly to homes or businesses would take advantage of local SEO for landscaping.

National SEO is focused on businesses that can provide goods and services anywhere. For example, if you sell landscaping supplies online and deliver across the country, you might choose national SEO. Talk to your team about your goals and budget and they will help pick the right option for your business.

Key Performance Indicators to Track Your Landscaping SEO Service Results

As we follow the process of effective SEO, it’s important to track results. This allows us to make changes and tweak campaigns so that they are bringing our customers the best. Most landscaping digital marketing companies will use Key Performance Indicators, or KPIs, to track your progress. Here are some examples of common KPIs your team might monitor:

  • An increase in your customer base that indicates a successful campaign.
  • An increase in organic traffic to your website from the SERPs. This means you are moving up in the results.
  • The keyword rankings for your industry and how the keywords you’re using on your site stacks up to the most popular keywords in your industry.
  • How long visitors stay on your website before they leave. The longer they stay, the more likely they are to be browsing through your services and getting more information on your business.
  • The number of pages your customers visit while they are on your website.

What On-Page SEO Steps Will You Take for My Landscaping Business?

There are two main parts of the SEO process. On-page SEO is the steps taken to make improvements on your website. These steps help viewers and search engines navigate easily through your site. Your landscaping website design service will make sure your site is designed properly and that there are limited security risks for your viewers. The more optimized your site, the better results you will have with your SERP rankings.

Here are some necessary adjustments your team will make to your website:

  • Keyword selection. This is not just important for your on-page SEO, but it’s also important for landscaping paid ads. Your team will research keywords within your industry to find options with high search volumes. Their goal is to help you appear first with anyone who searches for landscaping related terms.
  • Website structure. Your landscaping website design isn’t just a way to deliver an aesthetically pleasing visual of your business to your potential customers. Your website needs to be well-structured. This means it should be set up in a way that makes sense to viewers as they navigate through your pages. Your team will make sure it’s easy-to-navigate and all the links are working.
  • Custom content creation. As we said earlier, search engines constantly crawl your website. That means they can tell if your content is plagiarized, outdated, or irrelevant. Your team will be sure to deliver high-quality content on your site through website copy, articles, and blog posts. The more you are consistent with updating your content, the higher you will rank.
  • Google Analytics will be added to the back end of your website to monitor KPIs and track keyword ranking and website traffic.
  • Loading speed. This is a crucial part of your online success. It’s important to maximize your page’s loading speed so that nothing slows down your website.
  • Website security. Like loading speed, website security is one of the most important parts of your website. You need to be sure that your website is protected and that the personal information of your visitors is protected, as well.

What is Off-Site SEO?

Once everything is in the perfect running order on your website, your SEO team will get to work off your website on what’s called off-site SEO. This will help gain credibility, increase trust amongst your viewers, and improve your ranking. Off-site SEO includes building links to reputable sources related to your business, making sure you are properly listed in relevant directories and ensuring the link health of your website.

Landscaping Social Media Marketing Benefits

Another important part of your marketing campaign has to do with social media. Your social media platforms give you an easy opportunity to spread the word about your business. That’s why it’s important to keep them optimized and updated. While it can take a lot of time to consistently deliver relevant content to your social media platforms, it’s a necessary part of success in today’s business world.

Landscaping social media marketing allows you to leave the work to the professionals. Your team will help optimize your profiles. They can also provide management services, delivering content on a regular basis. You can also take advantage of landscaping paid ads through social media. They have been proven to bring great results and are less expensive than some of the ads performed by your landscaping PPC company.

How to Track Your Landscaping Digital Marketing Results

In addition to tracking the results of your campaign, you can actually track where your visitors are coming from. This is another great way to tell if your SEO campaign is working to its full capacity. Your team will deploy tracking tools that will monitor the progress of your campaign.

These include:

  • Phone tracking that shows when phone calls came directly from your website.
  • Form tracking to monitor the geographical location of viewers filling out your forms. This can be a great asset if you use landscaping lead generation service because it’ll help determine the value of your leads.
  • Traffic reports that monitor the amount of traffic your website receives daily and where it comes from.
  • Ranking reports that monitor where you show up in the search engine results.

Landscaping Marketing for Your Business: Today’s Advertising Solution

SEO and digital marketing are crucial elements of today’s success for businesses of all types and sizes. If you want to see your landscaping business continue to grow and flourish, it’s important to create an online presence that is visible and engaging. While traditional advertising practices like TV commercials, billboards, radio ads, and newspaper campaigns were successful years ago, online advertising is the way to go in the 21st century. If you don’t have a landscaping PPC company and SEO team today, you will miss out on a huge client base that your competitors will be happy to take over!

Informatics IMS is years of experience and proven results delivering successful SEO for landscaping businesses of all types and sizes. Talk to a member of our team today to find out what we can do for your business.

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