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Law Firm Marketing

Expert law firm SEO services to enhance the future of your practice. We create strategies for practices of all sizes. Get in touch today for a no-obligation, free proposal.

Law Firm Website SEO

At some point in time, everyone needs the professional services of a lawyer. From estate planning to help with legal trouble, the work you do for clients is invaluable. So, how do you get the word out about your practice in today’s increasingly competitive business world? You find a trusted, expert law firm SEO company to create a strategy to build upon the success of your practice. Search engine optimization, or SEO, is the solution you need to stand out in front of the most competitive practices in your industry. Let’s take a closer look at how a professional law firm digital marketing team can help get your name to the top of the industry.

How Can Law Firm SEO Marketing Bring in New Clients?

Think about the process of performing an online search. You need some sort of product or service for your home or business, so you go online to find out where to get it. You research the best brands, prices, and providers. And, most likely, you do this by clicking through the websites that come out on top of the search engine results page. When someone is searching for law services, the process is no different. What does change is where different practices rank in the SERP.

SEO professionals use a multi-step process to get businesses to the top of the search engine results, which is exactly what you need to do to stay afloat in today’s competitive business world. So, how does law firm SEO service work and what can it do for your practice?

  • A law firm SEO marketing team will create a campaign that helps your business stand out in front of the competition. The most important goal is to make it easy for people searching for the services you offer to find you online.
  • One of the biggest components of any law firm website SEO campaign is to optimize your website pages. The easier your law firm website design is to browse through and the more attractive it is, the higher the chances for people to visit your website.
  • The more effective your SEO law firm marketing campaign, the higher your website will rank in the search engine results. Since viewers tend to visit websites that rank higher in the SERP, improving your rankings can help increase the number of visitors you get to your website.
  • Once all these improvements kick in, you will notice an overall improvement with the success of your practice. The increase in website traffic will help more clients learn about your business. This will lead to an increase in your client base, ultimately improving the profit margins of your practice.

What ROI Can I Expect on Law Firm Digital Marketing Campaigns?

Once you launch your law firm marketing campaign, you’ll want to monitor the return on your investment. To get the most bang for your buck, it’s important that you sit down with your law firm SEO company ahead of time and set your expectations. Keep in mind that SEO can help increase your profits, but it is not meant to increase the size of your company. Set a goal that is realistic, but also gives you a goal to reach for. Budget for a long-term project, since SEO services take some time to bring results. Be upfront, honest, and clear with your team about your expectations.

How Long Does Law Firm SEO Service Take?

Regardless of how hard your SEO team works and how much money you put into your campaign, SEO takes time before you’ll notice significant improvements. The key to effective SEO is to be patient. If you don’t see results in a couple of weeks, do not cancel your campaign. That will be a huge waste of money. Stick with your law firm SEO services and the results you find after the first few months will be impressive.

When you’re tracking your results, keep the following in mind:

  • SEO results can take months to show. The beginning stages of SEO are lengthy and detailed. They also involve a lot of behind-the-scenes work, so it can be easy to get frustrated with the process. If you have a team that you can trust, you’ll soon find that the backend work has helped increase your search engine rankings.
  • The search engines will take time to notice your improvements. In addition to the time it takes to make changes to the overall health of your website, search engines need to continually crawl through the hundreds of thousands of websites online. That means it’ll take a bit of time for them to see that you’ve made improvements to improve your law firm website design and optimize your site.
  • Just because you don’t find your website in the first few spots of the SERP right away doesn’t mean you aren’t getting results. An increase in your client base is the most important outcome you should be looking for and you’ll most likely notice that first.
  • Your results will eventually hit a plateau. The major improvements you made should bring you a steady increase in customers in the beginning. Like with any business, that will eventually taper off. The key here is that you maintain your numbers and continue with steady growth as the years go on.

National or Local SEO for Law Firm Practices?

When it comes to SEO campaigns, professionals follow one of two plans. You will either want national or local SEO for law firm practices. Since most lawyers are confined to the license restrictions within their own state, local SEO is probably the way to go. This will help you establish your online presence within a mile radius that is close to the physical location of your business. Local SEO campaigns add geographic locations, such as city or state, to keyword phrases. This helps you build your online presence with anyone searching for location-based law firm keywords.

What are Key Performance Indicators?

SEO professionals monitor how well an SEO campaign is performing by using key performance indicators. KPIs are different tools available to monitor what parts of your SEO campaign are performing well and what parts need improvement. Here are some examples of KPIs:

  • Increase in your client base
  • Increase in organic traffic
  • Keyword ranking
  • The time visitors spend on your website before leaving
  • Pages per session or the number of pages visitors view while on your website

How to Optimize On-site SEO for Your Law Firm

The main SEO work falls under two categories: on-page SEO and off-page SEO. On-page SEO is the process of making improvements directly to your website to help improve the look and feel of your site and make an excellent user experience. The more optimized your site, the better your rankings. Here are some ways we improve website performance:

  • Keyword research- The process of keyword research helps SEO professionals analyze what law firm related terms have high search volumes online. This will help move your website to the top of the search engine results pages for strong keywords searchers use in your industry.
  • Website structure- The structure of your website is an important part of your online success. Law firm website design service helps improve the organization of your site so that it’s easy to navigate when viewers come to browse through your information. It’s important to have a responsive website that makes it clear where users should go to find what they need. Your law firm website design service can help ensure your pages link seamlessly, and your site is designed and created to meet search engine standards.
  • Content creation- Another important element of your SEO success has to do with the content you use on your website. This includes blog posts, articles, and the general content on your pages. This should be high-quality, informative information that helps you build authority to your site. This will help improve your website rankings.
  • Google Analytics- When added to the back end of your website, Google Analytics monitors popular KPIs like website traffic and keyword rankings.
  • Loading speed- Websites that take a long time to load can turn away your visitors. No matter how relevant your information is to their search, today’s viewers don’t want to have to wait for your information to load. This will turn them away from your site and on to your competition.
  • Website security- Another vital aspect of your SEO campaign, website security helps keep your information safe. More importantly, it protects your viewers and their personal information from cyber-attacks.

How to Optimize Off-site SEO for Your Law Firm

In addition to doing work on your website, your SEO team will be working hard off your site to improve your website rankings. This is done by link-building, directory listing registration, and link profile improvements. Your team will research high ranking, credible sites in your industry and use external links to increase the value of your content. They’ll also ensure that all external links bringing viewers back to your own website are working correctly. Finally, they will be sure your website is listed in the most important online directories relevant to your business.

What Is Law Firm Social Media Marketing?

When it comes to building your practice, social media is a huge source of growth for your business. Law firm social media marketing helps you optimize your social media pages and deliver relevant, engaging content regularly to your followers. Your team will help build brand awareness, increase your following, and create valuable strategies to draw in new clients.

You can also take advantage of law firm paid ads through social media. While many businesses use a law firm PPC company to deliver ads through search engines, social media is a less expensive, equally effective way to grow your business. By setting location-specific social media ad campaigns, your law firm lead generation service can draw in local clients that have been looking for your services.

Tracking Your Law Firm’s Customer Growth

You’ll most likely notice customer growth right away, but it’s also important to track where that is coming from to breed even better results. You can take advantage of tracking tools to monitor the success of your SEO campaign and law firm PPC company. Tracking methods include:

  • Phone call tracking which helps determine what incoming calls are coming from an online source and where.
  • Form tracking to locate where your submitted form inquiries come from when someone fills out a form.
  • Traffic reports to monitor your website traffic over time.
  • Ranking reports monitor where you rank in the search engines and how it changes over time.

SEO Law Firm Marketing: A Proven Solution for Today’s Competitive Business World

SEO is one of the most valuable tools available today for your law practice. It doesn’t just add value to your business name, but it also brings in new clients. Long-term SEO campaigns can provide steady growth for your practice to help guarantee the future of your business. In today’s competitive business world, SEO isn’t a bonus, it’s crucial to your growth and success. Informatics IMS has spent years helping thousands of clients create and maintain successful SEO campaigns to grow their business into the future. Take advantage of our experts today!

Are You Ready to Launch Your Law Firm to the Next Level?

Fill out our form below and a friendly member of our team will be in touch to discuss your vision. There’s no obligation or pressure. We’re here to work with your practice and deliver a campaign that’s focused on success above all else. What are you waiting for? Get in touch today!

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