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At some point in time, everyone needs the professional services of a lawyer. From estate planning to help with legal trouble, the work you do for clients is invaluable. So, how do you get the word out about your practice in today’s increasingly competitive business world? You find a trusted, expert law firm SEO company to create a strategy to build upon the success of your practice. Search engine optimization, or SEO, is the solution you need to stand out in front of the most competitive practices in your industry. Let’s take a closer look at how a professional law firm digital marketing team can help get your name to the top of the industry.
Think about the process of performing an online search. You need some sort of product or service for your home or business, so you go online to find out where to get it. You research the best brands, prices, and providers. And, most likely, you do this by clicking through the websites that come out on top of the search engine results page. When someone is searching for law services, the process is no different. What does change is where different practices rank in the SERP.
SEO professionals use a multi-step process to get businesses to the top of the search engine results, which is exactly what you need to do to stay afloat in today’s competitive business world. So, how does law firm SEO service work and what can it do for your practice?
Once you launch your law firm marketing campaign, you’ll want to monitor the return on your investment. To get the most bang for your buck, it’s important that you sit down with your law firm SEO company ahead of time and set your expectations. Keep in mind that SEO can help increase your profits, but it is not meant to increase the size of your company. Set a goal that is realistic, but also gives you a goal to reach for. Budget for a long-term project, since SEO services take some time to bring results. Be upfront, honest, and clear with your team about your expectations.
Regardless of how hard your SEO team works and how much money you put into your campaign, SEO takes time before you’ll notice significant improvements. The key to effective SEO is to be patient. If you don’t see results in a couple of weeks, do not cancel your campaign. That will be a huge waste of money. Stick with your law firm SEO services and the results you find after the first few months will be impressive.
When you’re tracking your results, keep the following in mind:
When it comes to SEO campaigns, professionals follow one of two plans. You will either want national or local SEO for law firm practices. Since most lawyers are confined to the license restrictions within their own state, local SEO is probably the way to go. This will help you establish your online presence within a mile radius that is close to the physical location of your business. Local SEO campaigns add geographic locations, such as city or state, to keyword phrases. This helps you build your online presence with anyone searching for location-based law firm keywords.
SEO professionals monitor how well an SEO campaign is performing by using key performance indicators. KPIs are different tools available to monitor what parts of your SEO campaign are performing well and what parts need improvement. Here are some examples of KPIs:
The main SEO work falls under two categories: on-page SEO and off-page SEO. On-page SEO is the process of making improvements directly to your website to help improve the look and feel of your site and make an excellent user experience. The more optimized your site, the better your rankings. Here are some ways we improve website performance:
In addition to doing work on your website, your SEO team will be working hard off your site to improve your website rankings. This is done by link-building, directory listing registration, and link profile improvements. Your team will research high ranking, credible sites in your industry and use external links to increase the value of your content. They’ll also ensure that all external links bringing viewers back to your own website are working correctly. Finally, they will be sure your website is listed in the most important online directories relevant to your business.
When it comes to building your practice, social media is a huge source of growth for your business. Law firm social media marketing helps you optimize your social media pages and deliver relevant, engaging content regularly to your followers. Your team will help build brand awareness, increase your following, and create valuable strategies to draw in new clients.
You can also take advantage of law firm paid ads through social media. While many businesses use a law firm PPC company to deliver ads through search engines, social media is a less expensive, equally effective way to grow your business. By setting location-specific social media ad campaigns, your law firm lead generation service can draw in local clients that have been looking for your services.
You’ll most likely notice customer growth right away, but it’s also important to track where that is coming from to breed even better results. You can take advantage of tracking tools to monitor the success of your SEO campaign and law firm PPC company. Tracking methods include:
SEO is one of the most valuable tools available today for your law practice. It doesn’t just add value to your business name, but it also brings in new clients. Long-term SEO campaigns can provide steady growth for your practice to help guarantee the future of your business. In today’s competitive business world, SEO isn’t a bonus, it’s crucial to your growth and success. Informatics IMS has spent years helping thousands of clients create and maintain successful SEO campaigns to grow their business into the future. Take advantage of our experts today!
Fill out our form below and a friendly member of our team will be in touch to discuss your vision. There’s no obligation or pressure. We’re here to work with your practice and deliver a campaign that’s focused on success above all else. What are you waiting for? Get in touch today!